Ayn Rand fans who purchased non-collector’s editions of their DVDs and Blu-Rays of Atlas Shrugged got a rude awakening when they read the description of the film on the back. Apparently, the movie is an adaptation of a “timeless novel of courage and self-sacrifice.” Really? I’m pretty sure we were all unaware of Ayn Rand’s softer, more self-sacrificing side.
Hilariously, the Randroids who produced the film also noticed their dogmatic boo-boo. Cinemablend.com had this to say on the story:
According to the film’s official blog, more than 100,000 copies of the Atlas DVD and Blu-ray will have their title sheets replaced because of a miscommunication that flies in the face of the movie’s message. On the back of the retail DVD and Blu-ray copies, the movie’s synopsis contradictorily states that this is an adaptation of Rand’s “timeless novel of courage and self-sacrifice.”
They made the change, and they’re making it right. Here’s the new log line from the official blog:
AYN RAND’s timeless novel of rational self-interest comes to life…
I’m so glad that Atlas Productions is correcting their mistake and returning this film to what it’s supposed to be: a highly-profitable capitalist venture. Oh, wait… 4.6 million domestic take for a theatrical release. That doesn’t sound very profitable at all…
Well, maybe the filmmakers just wanted to spread the message. You know, sacrifice their own money for the greater good… Randroids are into that, right?